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UK50 | SHANGHAI FUTURE STARS TOURNAMENT 2026
An intensive 12-day international project covering the UK50 Basketball England Elite Squad at the prestigious Shanghai Future Stars Tournament.
As the sole creative leading the tournament's media coverage, I was responsible for the end-to-end content strategy and execution across every stage of the event. This included creating branded graphics and social assets, designing matchday content, capturing photography and videography, producing both short-form and long-form video edits, managing posting schedules, and driving audience engagement across UK50's social media platforms throughout the tournament.
Working in a fast-paced international environment, I delivered real-time content that documented the team's journey on and off the court while maintaining a consistent visual identity and storytelling approach across every platform.
The campaign generated over 1.2 million impressions across UK50's Instagram channels, significantly increasing the organisation's visibility and online engagement. The success of the coverage also contributed to attracting the attention and support of major global brands, including Li-Ning, the internationally recognised sportswear company behind Way of Wade, further strengthening UK50's commercial profile and international presence.
This project remains one of my proudest achievements, demonstrating my ability to independently manage high-level media operations, deliver under pressure, and create content that resonates with audiences on a global scale.
NBA | LONDON GAMES 2026
Within my first year of working in the sports media industry, I was invited by the NBA to join its official photography team for the NBA London Game at The O2 Arena, where the Orlando Magic faced the Memphis Grizzlies in a regular season matchup.
Over the course of the weekend, I worked as part of the NBA's media team to document the event both inside and outside the arena. On the Saturday, I was responsible for capturing a range of NBA brand activations across London, including content at the Sports Direct Flagship Store on Oxford Circus and the fan experiences, athlete appearances and interactive activations taking place at the House of JA.
On game day, my focus shifted to The O2 Arena, where I documented the event branding, fan experience and sponsor presence throughout the venue. I also covered the Emirates Suite, capturing Emirates' partnership with the NBA through premium hospitality, guest interactions and branded content.
A key part of my role involved photographing NBA legend Joakim Noah as he engaged with partners, VIP guests and fans throughout the event.
Being trusted to work on an NBA event so early in my career remains one of my proudest achievements. It provided invaluable experience working within a world-class sports media operation, strengthened my ability to deliver under pressure, and gave me first-hand insight into the standards, creativity and collaboration required at the highest level of international sport.
BASKETBALL ENGLAND | COMMON WEALTH GAMES IMMERSION CAMP 2026
Working with Basketball England, the national governing body for basketball in England, I was commissioned to document the England Men's and Women's 3x3 Commonwealth Games squads during their official kitting out and immersion camp at Loughborough University ahead of their Commonwealth Games campaign.
Representing your country is a huge milestone for any athlete, and it's always a privilege to play a small part in that journey. My aim was to capture imagery that reflected both the professionalism of elite sport and the personalities behind the players, creating authentic content that connected with audiences while celebrating the team's preparation.
From training sessions to behind-the-scenes moments during the official kit reveal, the project documented an important stage of England's road to the Commonwealth Games.